BeingTRUE® pioneered the vision of offering performance products and spa services that deliver both wellness sensibilities and dermatological results - coexisting in color cosmetics, skin and body care. Our exclusive products were created by a team of industry professionals experienced in the art of esthetics, make-up and beauty. We are pleased to bring together the most essential elements - clinical results, experiential treatments, and exquisite products - that nurture the skin and the mind.
BeingTRUE® made its offical debut in 2004, at the International Spa Association. Our arometherapeutic treatments and exquisite products are now available in over 450 luxury resorts, day spas and salons.
BeingTRUE® believes in transforming beauty by improving both the skin and the soul. We invite you to learn more by visiting our Vision section.
BeingTRUE® embraces both nature and science through ancient healing traditions, current and future technologies. From rich mineral pigments and pure exotic essential oils to our recently introduced breakthrough anti-aging molecule Idebenone, our performance products deliver both wellness and dermatological results.
Yes, BeingTRUE® uses the most essential elements and highest grade ingredients that are both non-comedogenic and hypo-allergenic. We also make it our practice to work with global manufacturers that are both FDA and EU compliant.
The majority of BeingTRUE® products are paraben-free. Since January 2009, we have been committed to evolving our core brand and all new developing collections free from parabens, as our clients' request is always at the forefront of our brand.
No, BeingTRUE® doesn't test any of its cosmetic, skin or body care products on animals. All of our manufacturers conduct testing through human trials.
Yes, we take care to utilize only the amino acid from the wheat molecule referenced in our products, which ensures our entire collection remains gluten free. Leaving you, free to be beautiful.
Not 100%. Although many of our products are vegan-friendly. Not all of them make the cut. Please consult individual product pages for a more extensive list of ingredients contained in our products.
Not in our retail products. However the following Professional Treatment products do contain traces of nuts: BeingTRUE® Profesional Unscented Anti-Aging Massage Cream/Mask (sweet almond oil) and BeingTRUE® Professional Relaxing Treatment Massage Oil (hazelnut oil). We recommend clients prone to topical allergies consult their esthetician before face or body service.
Yes, all BeingTRUE® products are entirely gender-neutral and can be used and enjoyed by both men and women.
Our cosmetics and cosmeceuticals are not tested for reproductive toxicology. It is an entirely personal choice between the client and his/her physician if any product should be used during pregnancy or breastfeeding.
BeingTRUE® is committed to finding new ways to make our company and products less impactful on the environment from product inception to delivery. We invite you to find out more about our efforts towards environmental sustainability in our We Care section.
Items may vary depending on your local recycling program, but typically the following qualify as recyclable:
- cardboard packaging
- plastic containers and lids
- glass components
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