Welcome to the BeingTRUE skin care blog. I am extremely excited to share all the ways to perfect your skincare regime with the end goal of flawless, beautiful skin.

In today’s environment, it is crucial that skin care is part of your daily regime. In just a few simple steps both morning and night, you can achieve your desired results by using the correct targeted products.

Please check our blog weekly to learn and discover the best products that are suited for you.

Are you protected? If not, we have you covered. One of the key elements that causes fine lines, wrinkles, hyperpigmentation, uneven skin tones, and premature againg is from UVA and UVB exposure. These damaging effects from the sun can be controlled by the use of a sunscreen.

What is a sunscreen and what is SPF? Dr. Melissa Conrad, a U.S. board-certified Anatomic Pathologist with subspecialty training in the fields of Experimental and Molecular Pathology explains it best: “Sunscreen is any substance or material that protects the skin from UV radiation. Sunscreens are available in the forms of topical lotion, cream, ointment, gel, or spray that can be applied to the skin; a salve or stick that can be applied to the lips, nose, and eyelids; a moistener in towelettes that can be rubbed against the skin; sunglasses that protect the eyes; certain types of sun-protection clothing; and film screen that can be affixed to the windows of a car, room, or office. SPF, an abbreviation for sun-protection factor, is a number such as 15, 30, or 50 that indicates the degree of sunburn protection provided by sunscreens. SPF is related to the total amount of sun exposure rather than simply the length of sun exposure. It is a common mistake to assume that the duration of effectiveness of a sunscreen can be calculated simply by multiplying the SPF by the length of time it takes for him or her to suffer a burn without sunscreen, because the amount of sun exposure a person receives is dependent upon more than just the length of time spent in the sun. The amount of sun exposure depends upon a number of factors including the length of exposure, time of day, geographic location, and weather conditions. “

“A common mistake is applying too little sunscreen, which can drastically reduce the effective SPF of the product. About 1 ounce (5-6 teaspoons) of sunscreen is recommended to cover the entire body. Further, sunscreen must be reapplied every two hours when staying outdoors for a prolonged period of time. Sunscreen should also be applied at least 30 minutes before going outdoors. People with sensitive skin who burn quickly and must spend a lot of time outdoors should always apply a sunscreen with an SPF of 30 or more. “

At BeingTRUE, we offer Essential SPF 30 to protect, correct and restore skin while defending it from premature aging and sun damage. This daily essential provides non-negotiable and non-comedogenic sun protection in a light gel formula that easily works with all skin types. Apply and reapply to face and hands throughout the day for broad-spectrum protection from UVA and UVB rays. Use daily regardless of weather or climate.